MAZDA Design Touch 2019
"ART OF LIGHT - reflection -"
"ART OF LIGHT - reflection -"
作品について
「デザインを五感で楽しむ」がコンセプトである秋のデザインイベント・Tokyo Midtown DESIGN TOUCH 2019に、マツダの新型クロスオーバーSUV「MAZDA CX-30」が登場。WOWは、CX-30の展示空間とアート映像の制作・演出をWOWが担当。
「デザインを五感で楽しむ」がコンセプトである秋のデザインイベント・Tokyo Midtown DESIGN TOUCH 2019に、マツダの新型クロスオーバーSUV「MAZDA CX-30」が登場。WOWは、CX-30の展示空間とアート映像の制作・演出をWOWが担当。
「ART OF LIGHT -reflection-」をテーマに、先進的でユニークな空間を創出。CX-30の周囲に大型LEDモニターを複数配置し、深化したマツダのデザインコンセプト「魂動」の象徴である、「光の移ろい」の美しさを表現。クルマの美しさが見る人の感性を刺激し、マツダ車と過ごす毎日が創造的なものとなるよう、クルマのデザインを芸術の域にまで高めることを目指す、マツダの思想に共鳴し作り上げた空間作品。
About the Work
Mazda’s new crossover SUV Mazda CX-30 appeared in the Autumn Design Event Tokyo Midtown DESIGN TOUCH 2019, an event with the concept of “enjoying design with all five senses.” WOW was responsible for producing and directing the exhibition space for CX-30, as well as the artistic imagery.
Mazda’s new crossover SUV Mazda CX-30 appeared in the Autumn Design Event Tokyo Midtown DESIGN TOUCH 2019, an event with the concept of “enjoying design with all five senses.” WOW was responsible for producing and directing the exhibition space for CX-30, as well as the artistic imagery.
WOW has created an advanced and unique space with the theme of “ART OF LIGHT -reflection-.” Multiple large LED monitors were placed around the CX-30 to express the beauty of the “Transition of Light,” symbolizing the deepened Mazda design concept “Kodo” (Soul of Motion). This space was created to resonate with Mazda’s thoughts, aiming to raise car design into an art form so that the beauty of the car stimulates the sensibility of the people who see it, and every day spent with a Mazda vehicle becomes creative.
Credits
Creative Director : Kosuke Oho
Director : Tatsuki Kondo
CG Designer：Kazunori Kojima
Music : Tomohiro Nagasaki
Producer : Yasuaki Matsui
Creative Director : Kosuke Oho
Director : Tatsuki Kondo
CG Designer：Kazunori Kojima
Music : Tomohiro Nagasaki
Producer : Yasuaki Matsui
